A few weeks ago, I came across an article by Tom Breitenbach that suggested the notion of a ‘Sales Managers Day’. It argued that sales managers have by far one of the most valuable but difficult positions in a B2B sales organisation; for example:
- They get grief from just about everyone in the business
- They aren’t in it for the ‘Benjamins’
- Companies forget about their development needs
- Nobody asks their opinion
- There is no such thing as ‘8-5’
- They get screwed out of the annual ‘Sales Achievement Club’ trip
As I was reading the post, I could not help but think about the different sales managers I’ve had over the years and how some of these points that Tom makes are so true. Anyway, I counted myself lucky to have had some great sales managers throughout my sales career, some of who even continue to lend me their expertise and wisdom long after I’ve stopped working with them.
I thought to myself perhaps Tom’s suggestion should be considered seriously and a ‘Sales Managers Day’ should be celebrated to appreciate the hard work and commitment of sales managers and sales leaders who add significant value to their companies, their sales teams and ultimately the customer.
Then, the task was to pick a date. First I thought that the ‘Sales Managers Day’ ought to be celebrated with the ‘Boss’s Day’ which is usually celebrated in October. But then it occurred to me that October would be quarter 4 for most companies and a busy/tense period for most sales departments.
So, I continued to dig for dates that could be named as a ‘Sales Managers Day’ but virtually every day of the year is taken and some days are even double and triple booked. For example:
- Today (4th Feb) is ‘Thank a Mailman Day’ and
- Tomorrow (5th Feb) will be the ‘Weatherman’s Day’ and also the ‘World Nutella Day’!
No, I haven’t just made these up. You can look them up on daysoftheyear.com
Anyway, I think the 27th of February might be a good choice; that will be the end of the month and most sales teams who’ll hit their target will be raising their drinks anyway, so why not also raise them for the sales managers who play such an important part in helping sales people shine.
After setting a date, next I needed a short video to capture the essence of what it is to be a sales manager, something sales professionals and sales leaders could relate to. I had an idea about this already… Couple of years ago I recalled watching a super bowl commercial of RAM trucks that featured a recorded speech given by the legendary radio broadcaster Paul Harvey called…”God Made a Farmer”
I dissected Paul Harvey’s speech and wrote a similar speech for sales mangers. I then found someone who could do a Paul Harvey voice impression and got it recorded. An hour on Camtasia and I had produced a video that I think encapsulates the essence of what it is to be a sales manager.
Here it is:
In my next post, we will look at 10 things to do on ‘Sales Managers Day’. For now, I need your help in spreading the word; so if you like the concept, then feel free to share this post with your network.